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	<description>We are passionate about helping good small business grow</description>
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		<title>Businesses Forget How to Listen to Customers</title>
		<link>http://goodbusiness.net.au/blog/?p=748</link>
		<comments>http://goodbusiness.net.au/blog/?p=748#comments</comments>
		<pubDate>Wed, 09 May 2012 08:26:59 +0000</pubDate>
		<dc:creator>Phoebe Netto</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Customer service]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[feedback]]></category>
		<category><![CDATA[listening]]></category>
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		<description><![CDATA[Really listening to customers is so rare today that it’s possible to gain a competitive edge just by doing it.]]></description>
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		<title>How to Take an Email Sabbatical</title>
		<link>http://goodbusiness.net.au/blog/?p=743</link>
		<comments>http://goodbusiness.net.au/blog/?p=743#comments</comments>
		<pubDate>Wed, 25 Apr 2012 23:40:26 +0000</pubDate>
		<dc:creator>Phoebe Netto</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Small business]]></category>
		<category><![CDATA[business]]></category>
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		<description><![CDATA[We all need time off – time when we feel like we're able to rejuvenate without spending the whole time worrying about the backlog of things we are going to have to deal with when we return. Have you ever considered an email sabbatical?]]></description>
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		<title>Over-Commitment Syndrome</title>
		<link>http://goodbusiness.net.au/blog/?p=738</link>
		<comments>http://goodbusiness.net.au/blog/?p=738#comments</comments>
		<pubDate>Thu, 12 Apr 2012 08:02:17 +0000</pubDate>
		<dc:creator>Phoebe Netto</dc:creator>
				<category><![CDATA[Small business]]></category>
		<category><![CDATA[busy]]></category>
		<category><![CDATA[commitment]]></category>
		<category><![CDATA[priorities]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[workload]]></category>

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		<description><![CDATA[Small business owners must be able to plan well and execute well, and both of these things depend heavily on your ability to make reasonable commitments that you're prepared to follow through.

Before you agree to anything, you need to ask yourself a few questions that will determine if you really understand what you're getting yourself into.]]></description>
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		<title>Do you want fries or lifetime membership with that?</title>
		<link>http://goodbusiness.net.au/blog/?p=732</link>
		<comments>http://goodbusiness.net.au/blog/?p=732#comments</comments>
		<pubDate>Wed, 28 Mar 2012 22:04:49 +0000</pubDate>
		<dc:creator>Phoebe Netto</dc:creator>
				<category><![CDATA[Customer service]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Small business]]></category>
		<category><![CDATA[cross-selling]]></category>
		<category><![CDATA[increased sales]]></category>
		<category><![CDATA[packages]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[up-selling]]></category>

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		<description><![CDATA[Increasingly I’m seeing the light bulbs switch on in business owners’ heads as they realise that seemingly small changes and thoughtful customer benefits make a significant difference to their profit margins.]]></description>
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		<title>What’s in it for your employees?</title>
		<link>http://goodbusiness.net.au/blog/?p=722</link>
		<comments>http://goodbusiness.net.au/blog/?p=722#comments</comments>
		<pubDate>Thu, 08 Mar 2012 11:28:29 +0000</pubDate>
		<dc:creator>Phoebe Netto</dc:creator>
				<category><![CDATA[Small business]]></category>
		<category><![CDATA[business is personal]]></category>
		<category><![CDATA[motivating staff]]></category>
		<category><![CDATA[small business]]></category>

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		<description><![CDATA[A salary is not a sufficient means of offering value, appreciation and motivation to your staff.]]></description>
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		<title>Open for business</title>
		<link>http://goodbusiness.net.au/blog/?p=717</link>
		<comments>http://goodbusiness.net.au/blog/?p=717#comments</comments>
		<pubDate>Wed, 22 Feb 2012 22:27:25 +0000</pubDate>
		<dc:creator>Phoebe Netto</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Small business]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[small business]]></category>

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		<description><![CDATA[This is a photo of a jewellery store that has recently opened. What is wrong with this picture?]]></description>
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		<title>The DOs and DON’Ts of media interviews</title>
		<link>http://goodbusiness.net.au/blog/?p=713</link>
		<comments>http://goodbusiness.net.au/blog/?p=713#comments</comments>
		<pubDate>Wed, 15 Feb 2012 22:34:43 +0000</pubDate>
		<dc:creator>Phoebe Netto</dc:creator>
				<category><![CDATA[Media relations]]></category>
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		<category><![CDATA[journalist]]></category>
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		<description><![CDATA[Stick this list on your computer, fridge, forehead, or somewhere else where you won’t be able to miss it. It could save your name and/or your business!]]></description>
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		<title>Speaking in front of 2,000 or 200 people</title>
		<link>http://goodbusiness.net.au/blog/?p=709</link>
		<comments>http://goodbusiness.net.au/blog/?p=709#comments</comments>
		<pubDate>Wed, 08 Feb 2012 21:34:17 +0000</pubDate>
		<dc:creator>Phoebe Netto</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[public speaking]]></category>
		<category><![CDATA[speech]]></category>

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		<description><![CDATA[Some people are natural public speakers. It’s as though they came out of the womb mid-anecdote. Others are not so good...]]></description>
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		<title>How to stay calm and on message in a media interview</title>
		<link>http://goodbusiness.net.au/blog/?p=698</link>
		<comments>http://goodbusiness.net.au/blog/?p=698#comments</comments>
		<pubDate>Wed, 18 Jan 2012 18:00:36 +0000</pubDate>
		<dc:creator>Phoebe Netto</dc:creator>
				<category><![CDATA[Media relations]]></category>
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		<category><![CDATA[Reputation]]></category>
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		<description><![CDATA[The most important thing to remember in a media interview is to stay ‘on message’.]]></description>
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		<title>Survival tips for media interviews</title>
		<link>http://goodbusiness.net.au/blog/?p=692</link>
		<comments>http://goodbusiness.net.au/blog/?p=692#comments</comments>
		<pubDate>Wed, 28 Dec 2011 20:00:19 +0000</pubDate>
		<dc:creator>Phoebe Netto</dc:creator>
				<category><![CDATA[Media relations]]></category>
		<category><![CDATA[Public relations]]></category>
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		<description><![CDATA[Once all of your preparation is done, it is time for the media interview. How do you make the interview a success?]]></description>
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