Open for business
This is a photo of a jewellery store that has recently opened. What is wrong with this picture? Read the rest of this entry »
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The DOs and DON’Ts of media interviews
Stick this list on your computer, fridge, forehead, or somewhere else where you won’t be able to miss it. It could save your name and/or your business! Read the rest of this entry »
Speaking in front of 2,000 or 200 people
Some people are natural public speakers. It’s as though they came out of the womb mid-anecdote. Others are not so good... Read the rest of this entry »
How to stay calm and on message in a media interview
The most important thing to remember in a media interview is to stay ‘on message’. Read the rest of this entry »
Survival tips for media interviews
Once all of your preparation is done, it is time for the media interview. How do you make the interview a success? Read the rest of this entry »
Use the quiet time to brace yourself for growth in 2012
In a growth period, a small business will suffer if there is a lack of consistency, systems, processes, outsourcing and customer care. If you do not have these areas under control mistakes will be made, existing clients may feel neglected, your workload will not be sustainable, and you will not encourage long-term growth.
Small businesses should see quieter periods such as the Christmas break as opportunities to prepare their business for growth. Read the rest of this entry »
What do you want to get out of a media interview?
Like a game of football, there are two sides to every media interview. Read the rest of this entry »
Preparing for a media interview
.So, the hard part’s done - you’ve landed an interview with a journalist. Now you just have to sit back and take it as it comes, right? Read the rest of this entry »
Is being cheap costing your business?
Unless you blow your nose with hundred dollar bills and own a villa for each day of the week (let me know if you do!), saving money is up there with eating and breathing. Read the rest of this entry »
Make your business uniquely you
Your main goal is to make your business stand out to potential customers by giving them that unique thing that only you can provide. Once you know what this is, shout it from the rooftops. Read the rest of this entry »
The Done Manifesto
You may have heard of the Done Manifesto. It is a productivity creed that suggests that perfection is not necessary and that there should not be an editing stage (among other things). Read the rest of this entry »
Is DIY acceptable for small business
Have you ever in a moment of madness cut your own hair? Perhaps you thought it was just a little job that was easy enough to do on your own. Or you thought, "I don't need to go to a stylist or hairdresser - I can save money and cut my own hair". So out came your dull scissors - the same ones you use to cut paper and plastic with?! I haven't heard many DIY hair-cut stories that have ended well. Yet sometimes in business we do the same thing and try to save money and time by DIY'ing things that should be left to the experts. Read the rest of this entry »
Small is powerful: smart marketing doesn’t break the bank
Small businesses may not have the marketing budgets and large teams that bigger businesses have, but being small is not at all a disadvantage. In fact, you have countless tools available to you and can do many things that big businesses find hard to do. Read the rest of this entry »
Whatever happened to manners and social skills?
Is it just me, or is it becoming more and more surprising when people have particularly good manners, social skills or are thoughtful? Read the rest of this entry »
Delegation survival tips for small business
Does the word 'delegation' make you shudder? Read the rest of this entry »